DIGITAL MARKETING CONTENT
FLAVOR SOUTH FLORIDA
Flavor South Florida is a multi-media marketing and events company focused on the hospitality sector. The powerhouse behind South Florida's largest Restaurant Month, Flavor is the authority on the area’s culinary scene and promotes local businesses through September Restaurant Month as well as media and influencer dines, B2B and B2C email newsletters, social media collaborations, a branded food blog, and a popular new podcast.
As Editorial Director for the brand, I oversee content, which includes writing the high-traffic Flavor Blog, editing the annual Restaurant Guide, updating website content and UX/UI, writing and managing digital newsletters, and leading new projects like branded publications.
THE GRIT GROUP
Based in Charlotte, North Carolina, The Grit Group is a boutique marketing agency that helps brands align marketing strategy, execution, and technology to create profitable growth. Part of the company's multi-tiered marketing approach focused on optimizing content for maximum discoverability. I was contracted to hone marketing content for brand clients including Kendra Scott, Lonely Planet, and CVS, editing content for SEO optimization.
E.F. TROPICS
E.F. Tropics is an independent wholesale beauty and wellness company based in South Florida. I was brought on as a marketing consultant to expand the brand’s e-commerce presence, creating online shops and building storefronts on platforms like Faire to increase visibility and broaden its sales reach.
